How often does each individual mention keywords that drive business?
Analyze. Improve. Repeat.
A/B test keywords by constantly experimenting in order to see what keywords drive sales. See exact keywords effect on conversion percentage. Does "can I offer you Coke or Pepsi?" have a 10X conversion rate as opposed to "would you like a drink?"
Configure your own game where employees earn points and move up levels by increasing their skills. Decide how much each skill is worth in points. Create custom rewards and decide how much each reward is worth.